Geopolitical instability, inflation, rising interest rates, and supply chain issues are just a few of the challenges businesses face.
Given this context, it’s more important than ever for businesses to make the most of managing what they can control. One area that is frequently overlooked, even neglected, is the relationship between sales and brand marketing teams.
Sales and brands have a lot to gain from being friends, not foes. But both functions don’t always see the world that way for a whole host of reasons that will be explored during this Best Practice Briefing.
When sales and brand collaborate they can:
- Create a more comprehensive understanding of their target audience.
- Develop engaging, on-brand messaging.
- Provide sales with the resources and tools they need to succeed.
- Track performance metrics that help to measure and improve results.
- Bring down historical barriers that may have been built over the years.
This Best Practice Briefing will help you appreciate how sales and brand marketing can collaborate to realize these benefits and so drive business success.
This is one of eight virtual Best Practice Briefings produced every quarter by the Propolis Experts, each designed to build on team skill sets or address a common challenge through key practical guidance. The full set of Best Practice Briefings is available exclusively to Propolis members.
