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Technical Models and Guides

Leveraging AI Tools to Enhance Marketing Campaigns

Written by Propolis Expert Stephen Kemish

A Game-Changer for Modern Marketers!

In today’s digital age, the marketing landscape is constantly evolving, demanding marketers to stay ahead of the curve to capture their audience’s attention effectively. One revolutionary advancement that has significantly impacted marketing strategies is Artificial Intelligence (AI). AI-powered tools have become instrumental in driving the success of marketing campaigns across various aspects. In this guide, we will delve into how AI tools are transforming the marketing landscape, specifically focusing on ideation, content and message creation, creative design, reporting, and customer engagement.

This is why we have created this model, to help focus on the key areas of any campaign. We have recommended several in-market AI tools for each stage.


Coming up with fresh and innovative ideas is the foundation of any successful marketing campaign. AI tools can be a marketer’s secret weapon in this phase. AI-powered platforms can analyze vast amounts of data, including customer behaviors, market trends, and competitor strategies, to provide invaluable insights. This data-driven approach assists marketers in identifying potential opportunities and audience preferences, helping them craft campaigns that resonate better with their target customers.

Content and Message:

Crafting compelling and engaging content is crucial for any marketing campaign. AI tools have proved to be invaluable here as well. Natural Language Processing (NLP) algorithms can analyze customer interactions and responses to previous campaigns, enabling marketers to optimize their messaging for higher resonance and relevance. Additionally, AI can help create personalized content for each prospect or target, ensuring a more personalized experience and increasing engagement.

Creative & Design:

AI tools have opened up new avenues for creativity in marketing campaigns. AI-generated visuals and designs can streamline the creative process, saving time and resources. From generating graphics and layouts to creating customized visual content for social media, AI tools empower marketers to experiment with different creative elements effectively.

Automate & Enhance

Measuring the success of a marketing campaign is crucial for making informed decisions. AI-driven analytics tools can provide real-time data analysis and actionable insights into a campaign’s performance. This allows marketers to track key performance indicators, identify strengths and weaknesses, and make data-driven adjustments to optimize future campaigns. AI-generated workflows and routines will not only save you valuable campaign time but will make for more targeted (and therefore relevant) campaign tactics.


Engaging with customers on multiple channels is vital for building brand loyalty and driving conversions. AI-powered chatbots have emerged as a popular tool for providing instant customer support and handling routine queries. These virtual assistants can engage with customers 24/7, delivering a seamless and responsive experience. AI can also predict customer behavior and preferences, allowing marketers to personalize engagement strategies and increase customer satisfaction.


The tools we have selected have been used by our team at the stage they are recommended (although a number can be used for multiple stages of campaign review) and are a mix of free or paid.

We recommend you have a play – perhaps using these tools and/or using your own finds – there are already many choices on the market.

By harnessing the power of AI in ideation, content creation, creative design, reporting, and engagement, marketers can make more informed decisions, boost campaign performance, and build stronger relationships with their audience. However, it’s essential to remember that AI should complement human creativity and intuition rather than replace it entirely. The most successful marketing campaigns combine human ingenuity with AI-powered insights to deliver compelling and impactful messages that resonate with customers, making the brand stand out in the digital noise.


Check out this creative model to take these learnings with you on the go.


This is one of eight models and guides produced every quarter by the Propolis Experts, each designed to help develop knowledge and drive efficiencies across your marketing campaigns. The full set of models and guides is available exclusively to Propolis members.

Stephen Kemish

Content, Creative and Campaigns Expert, B2B Marketing

Stephen Kemish is the Content, Creative and Campaigns Expert for Propolis, the global community for B2B marketing leaders.

Steve is a multi-award-winning marketer and public speaker who has worked in digital marketing since 1997. He has worked both client and agency-side on Digital, CRM, marketing strategy and consultancy with many global brands including Zebra Technologies, ADP, Oracle, Lego, Bayer and Capita. As well as his role at growth marketing agency, IMG, he is a guest lecturer at various business schools, a member of the DMA Digital Council and a longstanding Superbrands and AEO judge

Steve is one of seven Experts on hand for Propolis members to access at any time offering impartial, trusted advice that is tailored to their specific business needs.

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