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Community Reports

Propolis Trendsetters and Trailblazers – Professional Services

The newest report celebrates the best marketing talent professional services have to offer.

What do the most influential professional services marketers have in common? The world of marketing in professional services is blessed with talent. But who are the Trailblazers? Who are the Trendsetters? Who are the marketers championing world-class marketing in professional services, and what makes them tick?

This report celebrates some of the finest talent professional services have to offer and includes a full psychometric analysis of what drives them, what their strengths are, and what has shaped them as leaders.

Working with our partners, Storians and RHR International, we’re proud to present the Trendsetters and Trailblazers 2023 report.

Download this report now to reveal:

  • The marketers carving the path forward in professional services marketing.
  • What has shaped them as leaders, and what do they think is likely to shape the future of professional services marketing.
  • Unique insights on what makes a leader, helping you achieve your own career aspirations.


“Something that one of my first bosses told me was that ‘the buck always stops with her.’ I appreciated that and took it as an opportunity to experiment and be bold with my marketing […] I try to do the same with the people I lead, I protect them fiercely, and encourage them to grow, develop and do the things that excite them and add value to our business”

-Matthew Allen, Business Development & Marketing Director, Bidwells


This report examines the top marketers based on the latest insight from global marketing leaders. This report features key highlights from the full version that is exclusively available to Propolis members.

Propolis is the global community for B2B marketing leaders

It offers vital intelligence, expertise, and solutions to help you make informed, data-driven decisions on your strategic position, prove your ROI and empower your teams to be more innovative, more efficient, and drive greater results.

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