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Community Guides

The Current State of Professional Services

Written by Kavita Singh, Senior Editor, B2B Marketing

Our report looks at the current state of professional services marketing supported by key statistics from the Propolis Community Index.

In this report, we will break down the data observed since the initial launch of the Propolis Community Index and discuss its implications for your marketing team. To ensure maximum relevance, we have specifically analyzed data from professional services for this report. This targeted approach ensures that professional service marketers receive information pertinent to your industry. By focusing on this sector, we can identify opportunities and provide insights tailored specifically to professional services.

So far, we have been collecting data on the following areas:

  • Budget, spend, and ROI.
  • Customer growth and attrition.
  • Resourcing and organizational structure.

Under each of these areas, we have collected a total of 81 separate data points. This comprehensive dataset allows us to offer a nuanced understanding of the B2B marketing landscape.

To access the full depth of our analysis and gain valuable insights for your marketing strategy, download the complete report. Discover what sets professional services marketing apart and uncover our actionable recommendations based on real-time data.  Fill out the form to download the full report.


Don’t work in professional services? Not to worry, we will be doing similar reports utilizing Community Index data on each industry in the coming months. To stay updated with our report releases, follow the Propolis LinkedIn page

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