Community Guides

The State of Martech

Written by Propolis lead analyst, Peter O’Neill

Our report looks at the maturity of martech for B2B marketers.

Our downloadable report on the state of Martech looks at how satisfied marketers are with their tech stacks, how integrated the systems are, the challenges marketers are face in operating them and who’s in control.

The report is based on the findings of a survey carried out last year of nearly 100 B2B marketers from companies of all sizes and from a range of sectors. It also includes a maturity model for marketers to assess how well their own companies are performing.

 


These reports examine current best practice based on the latest insight from global marketing leaders. This report features key highlights from the full version that is exclusively available to Propolis members.

Peter O’Neill

Lead Analyst, Propolis

Peter is one of 30 such experts on hand to share their expertise and experience as well as offer 121-support on Propolis, a community intelligence platform that enables B2B marketers to enhance strategy, build a world-class marketing function and deliver tangible ROI.

Joining Propolis also gives you access to a raft of tools, guides and best practice to drive and execute innovation as well as live and on-demand training, workshops roundtables and briefings.

Join the global community for B2B Marketing leaders

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Our community members have instant access to the marketing expertise and intelligence they need to inform and enhance their strategy, boost productivity and train and motivate their teams to perform at their best.

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