AI 101: On-demand Training
In this course, Steve Mudd, our Propolis AI Expert, will walk you through how you can use AI in your business. He’ll provide top tips for getting started in the most common AI use cases, provide examples of best-in-class use of AI, and outline some of the biggest risks you need to be aware of.
Module 1: The different types of AI at your disposal
In this module, AI Expert Steve Mudd will kick things off by walking you through some of the most common ways B2B marketers can use AI, such as forecasting behaviours, identifying top leads, predicting customer actions, and automating routine conversations.
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Module 2: Why you need to understand AI (and use it)
In this module, Steve will explain why AI is just so important and why it’s something you need to be comfortable using. Remember, AI won’t replace marketers, but it is marketers who can use AI that will replace those who can’t.
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Module 3: The risks and ethical quandaries you need to be aware of when using AI
Used incorrectly, AI could damage your brand through some poorly selected copy, or an unfortunate response from an AI chatbot. Even worse, you could end up leaking sensitive customer data. In this module, Steve outlines some of the biggest risks you need to be aware of, and how you can mitigate these.
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Module 4: Best practices around rolling out AI
How can we start to roll out AI-powered technologies, without just adding to an already-messy technology stack? In this module, Steve outlines a sensible, process-driven approach for adding this new technology into your workflows.
Steve Mudd is the founder and CEO of Talentless AI, an Austin-based creative agency that merges human and artificial intelligence to produce provocative content using synthetic media. With a background in IT storytelling and content marketing for major brands like NetApp and Ogilvy, Steve brings a wealth of experience to the intersection of technology and creativity. He is also the host of AIAF, a next-gen creative podcast featuring artificial conversations about real intelligence. As a seasoned public speaker, Steve delivers engaging keynotes that demystify AI, exploring its benefits, risks, and transformative impact on various industries. His passion lies in empowering individuals to harness AI’s potential, fostering a future where technology enhances human creativity and productivity.