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Propolis ABM Strategy Pack
Our ABM Strategy Pack (Lite) is a taster of the full Propolis ABM Strategy Pack, exclusively available to Propolis members.
The pack guides you through the fundamentals of account-based marketing (ABM) – the world’s most effective and proven strategy for winning and retaining your most strategically important accounts.
The easy-to-use guide is packed with relevant ABM-focused insights and tools to help you build the right ABM strategies to drive growth.
Real-world Case Studies
Explore how Propolis members have been awarded for delivering world-class ABM programs.
Best Practice Briefing
Propolis Best Practice Briefings are focused on helping you learn a new skill or address a particular common challenge with practical and actionable insights to build on your skill set.
Set the sales and marketing silos to one side. ABM can help you get your team’s singing off the same hymn sheet. (30 uncut minutes of the full 60-minute Best Practice Briefing)
Lead by Propolis ABM & Demand Strategy Expert Robert Norum.
B2B strategies. B2B skills. B2B growth.
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact. The community is full of relevant expertise and tools like strategy packs, for you too cut straight to the answers.
Models and Benchmarks
Use our comprehensive models to kick-start your program regardless of which stage of ABM you are in and benchmark your successes.
On-demand Training
Get the fundamentals of Account Based Marketing down in one hour.
In this training course, we’ll provide you and your team with an introduction to ABM. What does it consist of? Who do you need to target? What processes can you put in place, and what results does it deliver?
(Parts 1-3 of the 15 modules available in this course)
Lead by Propolis ABM & Demand Strategy Expert Robert Norum.
As a Propolis member you get full, instant access which includes:
- All 15 modules of the ABM 101 Training.
- The ABM Essentials Training course.
- Event tickets, including to the upcoming Global ABM Conference.
- 12 ABM Best Practice Briefings.
- 8 Downloadable ABM case studies.
- Bespoke Advisory Services with our ABM Experts.
- 1:1 Power Hour sessions to help with your ABM challenges.
- Unrestricted access to our ABM Agency selector tool.
- ABM-focused inspiration sessions and strategy pulse checks.
Craving the full version?