What is it?
Quantcast measures and organises online audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them.
Who developed it?
Konrad Feldman, CEO, co-founded and launched it in 2006 with Paul Sutter.
What’s good about it?
Quantcast provides three core things.
- Comprehensive customer understanding: Quantcast lookalikes’ are built from the advertiser’s data, so you get a specific and unique picture of your audience profile. They rank and score the characteristics of your audience and the model is constantly evolving to reflect your audience.
- Publisher connectivity and scale: Quantcast lookalikes’ can be used to purchase inventory anywhere. You are not restricted to any publisher, network or exchange and can use it with your content, analytics and ad serving partners. You reach your unique audience segment at scale, up to and including tens of millions
of individuals. - Performance and impression level optimisation: Quantcast lookalikes’ are based on your best performing customers. Their unique relevance to your brand delivers strong audience composition and performance when compared to other targeting solutions. They will constantly optimise your model to make sure that you have the best audience and ROI.
What’s your favourite web tool?
Email: [email protected]
