B2B Marketing
Objectives and key results: Honest examples of how OKRs can drive cross-functional alignment and growth
Generally accepted to have been initially conceived by Andy Grove at Intel, OKRs provide a framework for aligning vision, functions, and resources across an organisation to drive growth.
In recent years, sustainability has transformed from a mere trend to a critical aspect of business operations and marketing strategies. To better understand this evolution and its implications for B2B marketing, I had the pleasure
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
