Recruitment agency reed.co.uk has launched its annual ‘Love Mondays’ advertising campaign.
The ad videos feature the character James Reed, dressed as an heroic knight, coming to the rescue of disillusioned employees.
The campaign will run until Easter and represents a 30 per cent rise in ad spend year-on-year.
This year it features six TV adverts, two YouTube adverts and a takeover of London Underground Wifi.
It is the company’s biggest investment in social advertising to date, with actor Rufus Jones portraying reed.co.uk’s flagship character James Reed across the campaign’s advertising videos.
According to the company, the creative was inspired by research into key factors that prompt UK professionals to seek new employment, such as poor pay, lack of career progression and horrible commutes.
Mark Rhodes, marketing director at reed.co.uk commented: “Our ‘Love Mondays’ campaign is well established and the phrase has become synonymous with the brand.
“The campaign launch is perfectly timed ahead of ‘Massive Monday’, which will see thousands of the UK workforce return to work and start looking for new jobs on 4 January; we’re expecting a bumper week of job applications.”
