Effective content marketing puts compelling content in front of the right buyers, thanks to data. In fact, Aberdeen Group research shows that the majority of top organizations report that content and data-driven leads have a much higher quality than all others.

This planner created by Aberdeen Group is designed to help you plan your marketing programs for 2017 that leverage both internal and third-party content, aligned with all your integrated marketing activity and company-wide initiatives.

Download and use this planner to map out your plan for the year at-a-glance, and share with your team to keep everybody on the same page.