If you've ever struggled to get sign-off for a content project, this little book is your secret weapon for success. It contains 40 practical tips and techniques to help marketers convince senior, budget-holding colleagues about the powerful returns investment in content can bring. As content becomes more mainstream, it's increasingly easy to measure its success. But how do you demonstrate value before your high-quality content has even been created?In this ebook, digital copywriting agency Sticky Content share their advice for getting the sign-off you need to make great things happen with content, using effective tools, persuasive techniques, streamlined processes and handy stats and facts. This indispensible (and free) download could be just what you need to get your next great content project off the ground.