The GDPR is the apocalypse. It will be to marketers what the Chicxulub asteroid was to the dinosaurs – neutering life as it’s known.
Well, that’s what the doom-mongers and those eager to sell their compliance solutions would have you believe. B2B Marketing contends that, far from signalling the end of marketing, the GDPR should be seen as an opportunity to rethink your marketing strategy and reposition the function as a source of genuine competitive advantage.
