It’s the time of year when marketers start to think about what they’ll do differently over the next 12 months.

But, as well as leveraging trends and trying new techniques, there are undoubtedly certain things marketers need to STOP doing in 2019 too.

This practical step-by-step guide walks marketers through what NOT to do and how to make the all-important shift to achieving greater ROI:

1. STOP Split-testing emails
2. STOP focusing on vanity metrics
3. STOP building blogs to house important campaign content
4. STOP accepting a disconnect between data
5. STOP the disconnect between sales