New skills are needed to accompany this change in attitude. But according to B2B Marketing’s survey of 300 B2B ABMers, just 1% of marketers believe their team has all the skills required to carry out ABM successfully.
Through our conversations with marketing leaders we’ve identified the eight essential characteristics possessed by the most successful account-based marketers. Of course, this assumes you already have the essential skills of a modern marketer – communication, creativity, storytelling and tech- savviness to name but a few.
