While five years ago the search engine optimisation mix was relatively concise, it now represents a more advanced and integrated digital approach. Traditional methods of optimisation such as link acquisition, now represent only one part of a much larger and more complex jigsaw. For online brands, achieving a strong organic presence requires a multi-faceted, cohesive and integrated SEO campaign and at the heart of this, a creative content strategy.

This Stickyeyes best practice guide explores the developing world of SEO while providing action points and recommendations along the way.