ABM Accreditation for Agencies Course Guide

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Successful ABM programmes rely on a tight partnership between client-side ABM teams and their chosen agency.

  • Be a stronger agency partner to your clients and deliver on their ambitions.
  • Build insights on accounts and key stakeholders.
  • Craft the right marketing strategy for an account or cluster.
  • Create compelling ABM propositions and content.

Delivered over four weekly two-hour sessions by two ABM practitioners from Inflexion Group ‘s founder and managing principal Louise Jefferson , this accredited course includes proven concepts, group work and best-practice case studies as well as an opportunity for personal reflection.

Download this course guide to find out more.

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Mastering ABM in Professional Services Marketing

This exclusive report, “Mastering ABM: Overcoming Key Challenges in Professional Services Marketing,” dives into the industry’s unique challenges and provides actionable insights from leading experts at Capgemini and EY. Discover strategies to:

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How to Develop a Scalable 1:Many ABM Strategy

Implement this clear and effective strategy for your 1:Many ABM programs to enhance targeting and maximize results.
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Master 1:1 Account-Based Marketing

Learn the six-stage 1:1 process tailored for B2B marketers, from alignment to measurement.

Download the Report

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