In this course, you will learn about the steps that ABM-ers work through to develop and execute their ABM plans, and the value you can add at each step. The course starts with an introduction to the role of the ABM-er and their agency partner, before working through how to build account insight, develop a marketing strategy, create compelling ABM propositions and content, and design campaigns that engage target buyers and influencers. It concludes with a look at how to maximise campaign impact and demonstrate value to the client. You’ll learn:
- Be a stronger agency partner to your clients;
- Build insight into an account and its key stakeholders;
- Define marketing objectives to deliver the client’s ambition;
- Craft the right marketing strategy for an account or cluster;
- Create compelling ABM propositions and content;
- Engage target buyers and influencers;
- Track impact and showcase value delivered.
Led by two Inflexion group senior consultants, Stephanie Deane and Louise Wingfield (Clark), this course is designed for agency personnel who want to understand best practices in ABM, improve the way they partner with their clients through the ABM process, and increase the impact of their ABM campaigns.
Download your course pack today.