The website is the hub for all customer and prospect activity in the B2B marketplace. Every single deal that the sales team closes has touched the website at some step of the buying process. Still, most B2B companies earn the majority of their revenue from a very small per centage of their web traffic – most often because only a portion of their traffic is in their 'Sweet Spot'.This whitepaper from Demandbase will show you how, with an ABM strategy, to improve engagement, increase conversions in the segments that matter most, and incrementally improve web conversions of your highest value prospects.