With 67 per cent of the B2B buying process taking place online, buying signals on your website are not something you can afford to miss. You need the ability to tune in to these signals and then reach out, ensuring those interested prospects stay engaged. 

This whitepaper from Demandbase explores the benefits of B2B retargeting, demonstrating how marketers can nurture their own leads through sophisticated buying signals enabling sales to do what they do best: close.