Having the courage to experiment – to try new bold, innovative ideas – will help you gain a competitive edge. Yet many businesses are failing to do this. Encased in bureaucracy and a fear of failure, B2B marketers are missing the opportunities that will put them at the cutting edge.
This research, carried out in association with Octopus Group, explores the importance of bravery to B2B marketers – whether it’s creating bold and provocative campaigns, or saying no to stakeholders. And crucially, how companies can create a culture that fosters a bold approach.
Download this free, 16-page report to find out:
- Five key things you can do right away to be a braver B2B marketer
- How you can develop a culture of bravery within your organisation
- Why failure could be your route to success
- How confident B2B marketers are at challenging decisions
- Three great examples of brave campaigns in B2B marketing.
