This report, based on a survey of over 100 mid- to senior-level B2B marketers carried out in March 2016, determines:› The pressures marketers are currently facing with regard to leads;› The pain points marketers face in terms of progressing leads towards sales handover;› The challenges and opportunities offered by marketing automation (MA) tools to deliver against marketing objectives;› Marketers’ views on the quality and management of data as a starting point for marketing;› And levels of confidence in marketers’ ability to engage customers across multiple channels.