Powwownow’s empathy with small businesses has enabled it to develop a conference calling product best suited to SME needs. A product that is based on business efficiency to save time, money and hassle in an economic climate where every minute and second counts. But how do you get the attention of SME decision makers?Gyro was tasked with refreshing the Powwownow brand so it would generate cut through with SME business leaders, convincing them that Powwownow are the obvious, sensible option in the conferencing space for non-corporates.By articulating this positioning through ‘More sense than money’, using creative that epitomises Powwownow’s maverick personality and placed to catch the eye of SME owners, Powwownow has quickly become the SME champion of the conference calling space.