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AWARDS 2012 CASE STUDY: Category 18: ‘Heart thumping opportunity’ for Reckitt Benckiser by The Workroom

Written by B2B Marketing

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While its power brands such as Dettol and Durex are household names, Reckitt Benckiser’s corporate brand is barely known. But future growth depends on getting enough of the right type of high flyers to join the company’s ranks. Last year saw the launch of a year-long integrated campaign to raise brand awareness and engender career consideration amongst students, graduates and people early on in their business careers.It’s been a resounding success – here are just some of the results:• 98 per cent upsurge in visits to the jobs board page• 42 per cent rise in using the careers contact form• 60 per cent growth in overall visits to RB’s website – eight per cent more than target

While its power brands such as Dettol and Durex are household names, Reckitt Benckiser’s corporate brand is barely known. But future growth depends on getting enough of the right type of high flyers to join the company’s ranks. Last year saw the launch of a year-long integrated campaign to raise brand awareness and engender career consideration amongst students, graduates and people early on in their business careers.

It’s been a resounding success – here are just some of the results:
• 98 per cent upsurge in visits to the jobs board page
• 42 per cent rise in using the careers contact form
• 60 per cent growth in overall visits to RB’s website – eight per cent more than target

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