Written by B2B Marketing
The ‘B2B Zeitgeist’ DM campaign to promote the Marketecture brand continues to deliver tangible value nine months after launch.
It is this longevity in terms of lasting impact and measurable ROI which the agency believe makes this campaign truly award winning. A highly targeted audience, an insightful and engaging content bait piece, integrated digital and social media activity and a 2360% ROI equating to around £300,000 in new client revenue were attained on the back of the campaign.
This report takes a detailed look at why content marketing needs to be so much more than just generating leads downloading a report (yes, we know). Of course, this still plays an important role, but
The Elevation Awards 2024 Winners Report is an essential guide for client-side marketers to discover which agencies and organizations are leading the way in US B2B marketing creativity, innovation and excellence. You’ll be able to
Social selling is a modern approach to sales where businesses and sales professionals leverage social media platforms to identify prospects, build relationships, and drive sales. It moves away from traditional cold calling and conventional ways,
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
