AWARDS 2012 CASE STUDY: Category 20: ‘Oracle Project Mercury’ for Oracle corporation by Quantum Marketing Group

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

With more than 380,000 customers, including 100 of the Fortune 100, and with deployments across a wide variety of industries around the globe, Oracle offers an optimised and integrated stack of business hardware and software systems. Oracle acquired Sun Microsystems in 2010 and since that time Oracle’s engineers have built integrated systems and solutions designed to achieve performance levels that are unmatched in the industry.Based on customer feedback - Oracle arranged a brief to reach out to 11,658 of their SUN customers taking a customer care approach whilst enriching the data set and identifying sales opportunities.From our 24-hour operation, Quantum delivered a global telemarketing campaign generating leads across 160 countries in 30 languages. The campaign took place over 8 weeks delivering: (These details were provided to judges in the original submission but are commercially sensitive and therefore confidential.)Quantum introduced an innovative ‘lead handover’ service, in which each opportunity was followed up with a conference call between Oracle sales representatives and prospects (facilitated by Quantum), which optimised leads to opportunity conversion rate.

With more than 380,000 customers, including 100 of the Fortune 100, and with deployments across a wide variety of industries around the globe, Oracle offers an optimised and integrated stack of business hardware and software systems. Oracle acquired Sun Microsystems in 2010 and since that time Oracle’s engineers have built integrated systems and solutions designed to achieve performance levels that are unmatched in the industry.

Based on customer feedback – Oracle arranged a brief to reach out to 11,658 of their SUN customers taking a customer care approach whilst enriching the data set and identifying sales opportunities.

From our 24-hour operation, Quantum delivered a global telemarketing campaign generating leads across 160 countries in 30 languages. The campaign took place over 8 weeks delivering: (These details were provided to judges in the original submission but are commercially sensitive and therefore confidential.)

Quantum introduced an innovative ‘lead handover’ service, in which each opportunity was followed up with a conference call between Oracle sales representatives and prospects (facilitated by Quantum), which optimised leads to opportunity conversion rate.

B2B Marketing Awards Winners Report 2025

B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success

The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

ABM Technology 2025

Martech Vendor Spotlight Report: ABM Technology 2025

Check out B2B Marketing’s 3rd ABM martech report, featuring 50+ in-depth vendor profiles, an ABM ecosystem and commentary on what’s to come in the industry.
Convertr Lead Generation

Leads That Convert: Why AI Demands a Smarter Marketing Infrastructure

Find out why data, alignment, and AI readiness are the new cornerstones of B2B growth in this B2B Marketing report in collaboration with Convertr.

Download the Report

Access These Extra Downloads

Country Flag
Propolis logo white

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.