Shortlist best limited-budget campaign: ‘Maxymiser 'Rant' Slideshare’Maxymiser helps online businesses turn every interaction into an experience, using cloudbased testing, personalization and cross channel optimization.It’s very cool stuff.The target was a specific kind of CMO and digital marketer: the kind who wants to dramatically improve the whole customer experience.We needed to attract confident, like-minded champions – not timid followers.The Rant was our answer. A bold, brash, confident call-to-arms that does two things:• Evangelises a world view Arguing for the primacy of customer experience• Builds a bridge to what Maxymiser does Showing that personalisation and testing are critical to great customer experiences