Shortlist best SME-targeted campaign: ‘The Opinion Exchange: Turning Back the BYOD Bandwagon’As part of the Microsoft Office 365 global advertisement campaign – ‘Your complete office in the Cloud’, we developed a B2B Activation aimed at delivering 1000 personalized demos to Mid-Market IT Decision Makers (ITDMs) in 3000 SMEs (50-250 employees) (Phase1- Mary to May 2013), across 6 key Indian cities.To ‘Fish where the fish are biting’, we created a multi-layered TG selection strategy, followed by an Outreach Team that invited them for a unique product demo experience in the MICROSOFT OFFICE 365 ‘CRUISER’ – a special vehicle created with India’s leading automobile designer – DC (Indian equivalent of West Coast customs). The medium offered an extremely personalized product demo and experience in its luxurious confines, while re-iterating the promise of Office being available to you even on the go. Post-Activation and Social amplification modules were integrated to achieve goals.