AWARDS 2013, CATEGORY 5: Gyro for John Deere

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Shortlist best use of creative: ‘WorkSight’John Deere is a company that has always prided itself on unmatched visibility, but with WorkSight, they’re taking that to the next level. That’s because it’s true next-generation technology. It not only lets you remotely see exactly where your entire fl eet is at any time, it also shows what’s happening inside each machine—including potential costly problems.

Shortlist best use of creative: ‘WorkSight’
John Deere is a company that has always prided itself on unmatched visibility, but with WorkSight, they’re taking that to the next level. That’s because it’s true next-generation technology. It not only lets you remotely see exactly where your entire fl eet is at any time, it also shows what’s happening inside each machine—including potential costly problems.

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