Shortlist best use of creative: ‘WorkSight’
John Deere is a company that has always prided itself on unmatched visibility, but with WorkSight, they’re taking that to the next level. That’s because it’s true next-generation technology. It not only lets you remotely see exactly where your entire fl eet is at any time, it also shows what’s happening inside each machine—including potential costly problems.
- ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution
B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success
- ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution
The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining
