Best channel marketing initiative: Avnet connectAvnet faced a real challenge: They needed to increase multi-vendor purchases, amongst partners within a specific business unit – Independent Software. With several large scale vendors in one business unit, consolidating the message effectively enough to drive partner awareness and ultimately transactional value was an on-going struggle. Purechannels was asked to come up with something that not only solved this challenge, but did so in a way that would stand out: not just in financial terms, but in overall channel terms. What could we do to give Avnet the edge?We created a co-ordinated campaign across new and traditional media, including a video mini-series, a fully-responsive digital partner magazine, emails, telemarketing, landing page, DM and pull up banners.