Best corporate decision maker-targeted campaign: 'Xerox managed print services campaign'Managed Print Services (MPS) includes everything from making office copying and printing more efficient and secure, to digitising and automating paper-­ based business processes.The benefits can be enormous, but it’s a complex set of processes that involves various decision makers over a long period of time – as well as considerable investment.At the beginning of 2013, the EMEA business climate was at its lowest ebb, and extremely risk averse. Our job was toshow why Xerox MPS was a better bet than all the usual business transformation tricks and why, in fact, it was a reason for real business optimism.Our campaign poses the question: ‘What’s holding you back?’ and explained why ‘Optimism starts here.’ It looked like a risky strategy at the time. But as the campaign launched, green shoots were already appearing, helping Xerox to establish itself as a real leader and enabler of business growth. To date, campaign ROI is now 20:1 – and expected to grow to around 50:1.