Best website: Equator websiteAthlon partnered with global packaging design group Equator in the re-design of its website and online presence. Having grown through acquisition, Equator needed to better reflect the scale of its operation under one consolidated offering. We took a holistic approach that included a complete website relaunch, creation of a brand film and a supporting social media strategy. Our approach was designed to engage with brand managers, media & peers and prospective employees. The results demonstrate the success of the project in raising brand awareness, increasing audience engagement and ultimately generating relevant business leads.