Best Use of Live Event Marketing: ‘Vehicle for Change European Roadshow’
Last year, BT’s mobile showcase, the Vehicle for Change (VfC), went overseas for the first time.
The goal was not only to bring our latest technologies to key international customers, but to demonstrate that many companies in Europe are merely scratching the surface with what BT can do. Coming off its UK success, the VfC went on a four-week road-trip around Northern Europe. Spanning 3022 miles, six cities, five countries, and engaging 100 customers across various sectors, the VfC showcased our latest collaborative technology, plus other supporting portfolio areas such as Security, Contact Centres and Network Management, while further promoting key global messages.
Whether presenting to clients in the pharmaceuticals industry in Basel or automotive industries in Stuttgart, the VfC was optimised and flexible enough to demonstrate our range of capabilities in a personalised, one-to-one manner that reflected the quality of our flagship showcase in BTC London.
Our leveraging of the BT network kept costs low, removed dependency on in-country infrastructure, and allowed seamless interconnectivity with our London office. As a result, the VfC had direct access to live demonstrations, delivering the same proven
and trusted capability available in London – all we had to do was plug in and play.
