The campaign, with objectives including changing Mitie’s perception from commodity supplier to thought leader, and building awareness of Mitie’s complete services offering, used a mixture of face-to-face events, thought leadership, direct marketing, social media and conventional media.
The campaign was a complete success, generating a high number of new business opportunities and increasing the average contract value signed by clients who took part in the programme.
"This programme has totally changed the perception of Mitie among its senior client audience"
David Noel, sales and marketing director, Mitie Facilities Management
Category name: Best corporate decision-maker-targeted campaign
Programme name: Executive relationship programme
Agency: The Marketing Doctors
Client: Mitie Facilities Management
