MARKETING AREAS

ABM & Demand Generation

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, and mastering lead generation and nurturing.

Brand

Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.

Channel Partnership

Learn how B2B channel partnerships work, the role they can play in helping to drive growth and how you can use them to expand your reach and drive sales.

Content, Creative & Campaigns

Learn how compelling content, innovative creative strategies, and targeted campaigns drive engagement and generate leads. Explore our resources to master the art of crafting impactful messages that resonate with your audience and boost your marketing ROI.

Customer Experience

Discover importance of customer experience in B2B marketing, its impact on client retention, and best practices for enhancing satisfaction throughout our expert-led guides, models and insights

Data and Insights

How can data-driven strategies enhance decision-making, customer targeting, and ROI? Discover best practices, trends, and tools for transforming your data, analytics and performance metrics to enhance your marketing strategy.

Marketing Operations and Technology (MarTech)

Explore our best practices and guides to optimizing your martech stack and how to align your technology, processes and people to drive growth, enhance customer experiences, and maximize ROI.

People, Teams and Skills

Learn best practices, strategies, and insights to enhance team dynamics, foster talent, and optimize marketing capabilities in your organization.

Strategy and Evolution

Explore insights and guidance curated especially for senior marketing leaders looking to influence and enhance corporate strategy, as well as drive marketing excellence within their organizations.

ABM & demand generation, Content, Creative & Campaigns

How to Develop a Scalable 1:Many ABM Strategy

Brand

Five Steps to Building a Brand Business Case

Channel partnership

Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

Content, Creative & Campaigns

The Elevation Awards 2024 Winners Report

Customer experience [CX]

What is customer knowledge sharing and why is it important?

Content, Creative & Campaigns, Data and Insights

How to Build a Data Strategy in Four Steps

Marketing operations and technology [MarTech]

Martech Vendor Spotlight Report 2024 for Account-Based Marketing

People, Teams and Skills

2024 Propolis Community Sprint Report – Commercial Marketer

Content, Creative & Campaigns, Strategy and Evolution

Creating a Value-Added Marketing Strategy

Home » Reports & Models » Awards 2015 case study: Best existing customer programme – Idea Bank

Awards 2015 case study: Best existing customer programme – Idea Bank

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

Idea Bank operates in a highly competitive market. In order to entice potential clients away from its rivals, the company has developed a strategy of delivering innovative SME-target tools for business management.

Customer experience [CX]

‘Idea Bank’s Mobile CDM fleet’ campaign was designed to engage existing customers and increase brand awareness. The mobile cash deposit machine (CDM) service was the solution.

The Polish bank turned a fleet of cars into mobile CDMs so its SME customers could summon them to their offices rather than taking a trip to a bank.

"Those who personally deliver their income to the bank or a stationary CDM waste both their time and money. We are the first bank to bring cash machines directly to our clients"
Dominik Fajbusiewicz, Idea Bank board member

John Doe

Category name: Best existing customer programme

Programme name: Idea Bank’s mobile CDM fleet

Client: Idea Bank

Customer experience [CX]

What is customer knowledge sharing and why is it important?

Customer experience [CX]

The report emphasizes the importance of customer knowledge sharing in today’s competitive market, where customers demand instant, personalized, and relevant information. Traditional methods of customer engagement are failing as they often make it difficult for

Customer experience [CX]

Mapping the Small Business Customer Journey – B2B Marketing Guide

Customer experience [CX]

This free guide from B2B Marketing provides an in-depth look at mapping the small business customer journey. Learn how to create a successful customer journey and increase ROI.

Customer experience [CX], Data and Insights

Accelerate Prospect-Conversion using Customer-Intent Data

Customer experience [CX], Data and Insights

Effectively targeting and communicating with the companies most likely to purchase your solutions is the prime goal of any business.

Download the Report

Access These Extra Downloads

First Name

Last Name

Job Title*

Company name

B2B Marketing will use your details to send you the requested information and to stay in touch via email about B2B Marketing events, products, and services. You can unsubscribe at any time. By submitting this form you agree to B2B Marketing’s terms & conditions and privacy policy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Phone number

Seniority*

Company size*

Industry*

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

ABM & Demand Generation

Brand

Channel Partnership

Content, Creative & Campaigns

Customer Experience

Data and Insights

Marketing Operations and Technology (MarTech)

People, Teams and Skills

Strategy and Evolution

Awards 2015 case study: Best existing customer programme – Idea Bank

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

What is customer knowledge sharing and why is it important?

Mapping the Small Business Customer Journey – B2B Marketing Guide

Accelerate Prospect-Conversion using Customer-Intent Data

Download the Report

Access These Extra Downloads

B2B strategies. B2B skills. B2B growth.

B2B strategies. B2B skills. B2B growth.