- Make immediately clear what it does and why work with the company.
- Make it easy to find what they’re looking for.
- Prompt them to get in touch (strong call to action at all touchpoints).
- Work across devices.
- Reflect the brand: fresh, expert and engaging.
It was a big project, drawing from people across the business, but it knew it was a growth opportunity. The results of the project showed:
Leap in leads
In the first six months it has already exceeded employee and client leads for the whole of last year.
Doubled visitors
New monthly average of 4578 visits, 70 per cent of whom are new.
Easy to find
An increase of 38 per cent from organic search.
Compelling content
Sign-ups to bulletin emails are up by 539 per cent.
“Our new website is a superb reflection of what Brand Learning offers to our multinational clients and to our employees globally"
Mhairi McEwan, group CEO and co-founder, Brand Learning
Category name: Best website
Programme name: Revitalising our website for growth
Agency: 3Mil
Client: Brand Learning
