The new site can present either a static full service offering or, alternatively, visitors can supply a few details and the site will reconfigure to deliver only content relevant to the user.
Gecko wanted to communicate its wide ranging service offering in a simple, easy to understand way and deliver a true representation of its philosophy and personality.
As a result, it experienced a 60 per cent increase in engagement with the site and a 400 per cent increase in leads.
“We’ve seen personalisation make a fundamental impact across customer acquisition, reactivation and growth. It’s all about increasing the relevance of the message you present to your customers"
Anthony Bagshaw, MD, Gecko
Category name: Best website
Programme name: Gecko makes it personal
Agency: Gecko and Made Together
Client: Gecko
