This case study is a submission for Catherine Howard, who won B2B Marketing’s ‘Marketer of the year’ at our annual awards ceremony.

Catherine Howard transformed the perception of marketing within Atos from being ‘reactive, not visible and having little budget’ to a ‘proactive, approachable and professional’ team within a 12-month period.

Howard developed a business-led marketing strategy, presented this to the board and secured an increased budget to implement it. Since the plan’s implementation, the team is now delivering a phenomenal return on that investment, able to demonstrate measurable contribution to Atos’ business growth and receives consistent praise from stakeholders.