The B2B buying cycle has changed over the past three years or so. It now takes longer to convert customers, there are more decision-makers involved in each case, and more research takes place online before a lead connects with a company’s sales team.
"Buyers are anywhere between 50% and 70% of the way through their buying journey before they speak to a salesperson."
So what does all this mean to you and your business? The answer is simple; buyer personas.
To help youcreate buyer personas for your prospects, Market Makers have created this eBook. Download it now to see how you can get your hands on all the information you’ll need, and how you can turn this data into usable documents that will help you exceed your lead generation, sales and revenue targets.
