This report, designed to complement the B2B Marketing Leaders Forum event, has been produced to provide a distinctive view of marketing leaders:

• From within – what are marketing leaders’ priorities for the next 12 months?
• From above – how is the marketing function perceived by senior leadership team?
• From below – behaviour and attitudes towards the recruitment and training of members of the marketing team.
• From the outside – approaches to marketing across multiple territories.

The results analysis was written by Circle Research, additional observations written by Joel Harrison, editor-in-chief at B2B Marketing

This guide is suitable for:

• Brand marketers
• Digital marketing professionals
• Heads of marketing
• Marketing directors
• Marketing communications managers
• Marketing executives
• Marketing managers
• VPs of marketing
• Anyone trying to reach this influential group of business professionals.

Details

This research will help you:

• Understand B2B marketing leaders’ top priorities for the next 12 months – how diverse are their concerns and are they more strategic or tactical?

• Identify how the senior leadership team views the marketing function – how much respect and support does marketing get from the board?

• Comprehend their conduct and attitudes towards staffing and training – what are marketing qualifications worth and what skills are lacking from today’s marketers?

• Map marketing leaders’ approach to marketing activity and strategy – what are the core challenges effecting marketing across multiple territories?

Section 1 – B2B marketing leaders – from within

Section 2 – B2B marketing leaders – from above

Section 3 – B2B marketing leaders – from below

Section 4 – B2B marketing leaders – from the outside