- Determine where both the c-suite and marketing are going wrong
- Strike the right balance between art and science
- Consistently and compellingly communicate the value marketing delivers
- Deliver market insight and challenge preconceptions
- Keep up the pace and be responsive
- Master the art of persuasion.
"In many instances, marketing still has a chasm to cross in order to be fully respected, recognised and valued for what it can and should deliver"
Contents
1 – About this report
2 – Introduction
3 – Section 1: 8 reasons why B2B marketing leaders are failing to secure their place at the top table
4 – Section 2: What do B2B marketers need to do about it?
5 – Section 3: Who we spoke to
6 – Section 4: Comment – Clarasys
