The B2B Marketing Awards 2012 took place on 22 November at the HAC in London. Record numbers of submissions were received for the 2012 awards and, as a result, the wining campaigns, companies and individuals had to work even harder than usual to secure the trophies on the night...This document contains an edited case study for each of the 25 categories included in the awards. Runners-up and highly commendeds are also credited. Though for more detailed case studies on the shortlisted entries visit the Awards Case Studies homepage.And for a more detailed examination of what it takes to win at the B2B Marketing Awards, book your place at the Awards Showcase event. Congratulations, once again, to all this year’s trophy winners!