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B2B Marketing Q1 17/18

Written by B2B Marketing

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This quarter's edition lifts the lid on this summer's epic B2B Marketing Ignite event, explores the deep science of programmatic, and determines which department structure is most conducive to seamless sales and marketing alignment
  • Roll up, roll up: A preview of Ignite 2017
  • The sleepless CEO: How to help your CEO sleep more easily
  • The world’s your oyster: Globetrotting marketers reveal their biggest travel headaches
  • The sales and marketing conundrum: The pros and cons of various departmental structures
  • Programmatic advertising: Deep art or dark science?
  • Good vibrations: Mythbusting with influencer marketing

"The brands that connect with their audience aren't afraid to relax their tone of voice, have fun, provoke thought, have an opinion and speak in the customer's language"

John Doe

This issue contains:

  • Thought-provoking features
  • Blueprints for success
  • Best practice advice
  • Opinion from industry experts
  • Interviews
b2b marketing trends
  • Content, Creative & Campaigns, Strategy and Evolution

B2B Marketing Awards: Breakthrough Trends Report 2025

  • Content, Creative & Campaigns, Strategy and Evolution
Highlighting the trends powering the future of B2B campaigns and creative – based on insights from entries to the B2B Marketing Awards
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  • Strategy and Evolution

How to Plan your 2025 B2B Social Strategy

  • Strategy and Evolution
This guide offers a comprehensive approach to planning an impactful B2B social media strategy for 2025.
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  • Strategy and Evolution

Cashing in on Thought Leadership

  • Strategy and Evolution
This playbook has been developed by summarising the insights from a roundtable with 25 marketing leaders and thought leadership experts, which ran at FT Longitude in October 2024.

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B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

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