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B2B Marketing Q1 17/18

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This quarter's edition lifts the lid on this summer's epic B2B Marketing Ignite event, explores the deep science of programmatic, and determines which department structure is most conducive to seamless sales and marketing alignment
  • Roll up, roll up: A preview of Ignite 2017
  • The sleepless CEO: How to help your CEO sleep more easily
  • The world’s your oyster: Globetrotting marketers reveal their biggest travel headaches
  • The sales and marketing conundrum: The pros and cons of various departmental structures
  • Programmatic advertising: Deep art or dark science?
  • Good vibrations: Mythbusting with influencer marketing

"The brands that connect with their audience aren't afraid to relax their tone of voice, have fun, provoke thought, have an opinion and speak in the customer's language"

John Doe

This issue contains:

  • Thought-provoking features
  • Blueprints for success
  • Best practice advice
  • Opinion from industry experts
  • Interviews
B2B Marketing Awards Winners Report 2025
  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success

  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

net asset design (15)
  • Strategy and Evolution

How to tell if you’re a left-brain or right-brain marketer

  • Strategy and Evolution
Knowing if you favour left-brain or right-brain thinking can help you understand your strengths as a B2B marketer.
net asset design (14)
  • Strategy and Evolution

Close the Creative Ambition Gap both teams are doomed

  • Strategy and Evolution
Unlock the research and framework every B2B marketer needs to turn bold ideas into commercial impact.

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B2B Marketing Q1 17/18
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Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

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