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B2B Marketing Q2 17/18

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This quarter's edition contains exclusive interviews with the winners of our inaugural People Awards (and the people who nominated them), explores the power of creating social advocates, and identifies how to fix your website's cruddy UX once and for all
  • Is the grass greener on the other side? Agency versus client-side: which is better?
  • It’s all about the people – Exclusive interviews with our esteemed People Awards winners
  • Summer reads: Make me feel fine – your ultimate collection of business books
  • How do I fix my website UX? The experts reveal how to improve your webpages’ user experience
  • Something to shout about – How to create customer advocates
  • I want to hold your hand – Why coaching and mentoring can yield unexpected benefits in B2B

"The key to unlocking an even more powerful customer community is by focusing on those who aren't (yet) your biggest fans"

John Doe

This issue contains:

  • Thought-provoking features
  • Blueprints for success
  • Best practice advice
  • Opinion from industry experts
  • Interviews
B2B Marketing Awards Winners Report 2025
  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success

  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

net asset design (15)
  • Strategy and Evolution

How to tell if you’re a left-brain or right-brain marketer

  • Strategy and Evolution
Knowing if you favour left-brain or right-brain thinking can help you understand your strengths as a B2B marketer.
net asset design (14)
  • Strategy and Evolution

Close the Creative Ambition Gap both teams are doomed

  • Strategy and Evolution
Unlock the research and framework every B2B marketer needs to turn bold ideas into commercial impact.

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B2B Marketing Q2 17/18
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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

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