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How to Develop a Scalable 1:Many ABM Strategy
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Five Steps to Building a Brand Business Case
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Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing
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The Elevation Awards 2024 Winners Report
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What is customer knowledge sharing and why is it important?
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Martech Vendor Spotlight Report 2024 for Account-Based Marketing
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2024 Propolis Community Sprint Report – Commercial Marketer
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Home » Reports & Models » B2B Marketing Q2 17/18

B2B Marketing Q2 17/18

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This quarter's edition contains exclusive interviews with the winners of our inaugural People Awards (and the people who nominated them), explores the power of creating social advocates, and identifies how to fix your website's cruddy UX once and for all

Strategy and Evolution

Is the grass greener on the other side? Agency versus client-side: which is better?
It’s all about the people – Exclusive interviews with our esteemed People Awards winners
Summer reads: Make me feel fine – your ultimate collection of business books
How do I fix my website UX? The experts reveal how to improve your webpages’ user experience
Something to shout about – How to create customer advocates
I want to hold your hand – Why coaching and mentoring can yield unexpected benefits in B2B

"The key to unlocking an even more powerful customer community is by focusing on those who aren't (yet) your biggest fans"
John Doe

This issue contains:

Thought-provoking features
Blueprints for success
Best practice advice
Opinion from industry experts
Interviews

ABM & demand generation, Brand, Content, Creative & Campaigns, Data and Insights, People, Teams and Skills, Strategy and Evolution

Elevation Awards 2025 Submission Guide

ABM & demand generation, Brand, Content, Creative & Campaigns, Data and Insights, People, Teams and Skills, Strategy and Evolution

Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.

Strategy and Evolution

Top B2B social media trends to prepare for in 2025

Strategy and Evolution

Get the guide with helpful tips on how to set up for success.

Content, Creative & Campaigns, Strategy and Evolution

B2B Marketing Awards: Breakthrough Trends Report 2025

Content, Creative & Campaigns, Strategy and Evolution

Highlighting the trends powering the future of B2B campaigns and creative – based on insights from entries to the B2B Marketing Awards

Download the Report

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MARKETING AREAS

ABM & Demand Generation

Brand

Channel Partnership

Content, Creative & Campaigns

Customer Experience

Data and Insights

Marketing Operations and Technology (MarTech)

People, Teams and Skills

Strategy and Evolution