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B2B marketing ROI, measuring success

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There was a time when measuring marketing ROI was easy. The ROI of a direct mail piece could be calculated by simply subtracting the total production costs from the revenue directly generated by the response to the mail. When emails arrived on the scene, ROI was equally as easy to calculate. But things have changed. The world of B2B marketing has changed.This whitepaper highlights the importance of measuring ROI in todays market

There was a time when measuring marketing ROI was easy. The ROI of a direct mail piece could be calculated by simply subtracting the total production costs from the revenue directly generated by the response to the mail. When emails arrived on the scene, ROI was equally as easy to calculate. But things have changed. The world of B2B marketing has changed.

This whitepaper highlights the importance of measuring ROI in todays market

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Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of sales for fresh opportunities. But there are a unique set of challenges and

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