Written by B2B Marketing
There was a time when measuring marketing ROI was easy. The ROI of a direct mail piece could be calculated by simply subtracting the total production costs from the revenue directly generated by the response to the mail. When emails arrived on the scene, ROI was equally as easy to calculate. But things have changed. The world of B2B marketing has changed.
This whitepaper highlights the importance of measuring ROI in todays market
Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of sales for fresh opportunities. But there are a unique set of challenges and
Watch our on-demand webinar “How to select your next digital experience platform” to learn more about this topic. In a marketing landscape where standing out is virtually impossible, choosing the right digital experience platform is
Social media has become a cornerstone of B2B marketing strategies, offering unparalleled opportunities for lead generation, brand building, and customer engagement. However, the unique complexities of the B2B buying process demand a more nuanced approach
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
