B2B sales and marketing alignment

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Technological advances such as marketing automation and advanced CRM systems means that the once colossal divide between sales and marketing is slowly being reduced, and both sides are seeing the benefits. Their newfound relationship is based on the principles of information sharing, team work and a common goal. This whitepaper explores the idea that by working together from the very start of the lead generation process, both sales and marketing can maintain a unified understanding of the prospects they are targeting – keeping their eyes on the prize.

Technological advances such as marketing automation and advanced CRM systems means that the once colossal divide between sales and marketing is slowly being reduced, and both sides are seeing the benefits. Their newfound relationship is based on the principles of information sharing, team work and a common goal. 

This whitepaper explores the idea that by working together from the very start of the lead generation process, both sales and marketing can maintain a unified understanding of the prospects they are targeting – keeping their eyes on the prize.

Elevation Awards 2025 - submission guide

Elevation Awards 2025 Submission Guide

Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.
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B2B Marketing Awards: Breakthrough Trends Report 2025

Highlighting the trends powering the future of B2B campaigns and creative – based on insights from entries to the B2B Marketing Awards
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B2B Marketing Awards Winners Report 2024

This report is your ultimate guide to the most innovative and impactful campaigns in the industry. From groundbreaking omni-channel strategies to revolutionary uses of AI, this report showcases the most pioneering initiatives that have driven

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