• Develop a strong relationship with your agency – maximising its potential.
• Put together a detailed creative brief – ensuring you’re providing your agency with the right information.
• Stay up-to-date with the changing agency landscape – allowing you to produce campaigns that will help you stay ahead of the competition.

This guide includes:

• A template for a creative brief.
• The major factors to keep in mind to maintain a strong relationship with your agency.
• A list of further reading if you’re on the lookout for additional guidance on successful client-agency relationships.

1 – Getting the most out of your creative agency

2 – Template: Creative brief

3 – Key learnings

4 – Further reading