Beginner’s Guide to Sales and Marketing Alignment

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

Sales and marketing alignment is a pipe dream for a lot of organisations out there, but it needn’t be. Those bold enough to show unity in these traditionally disparate departments are making waves when it comes to understanding customer needs.

This Beginners Guide to Sales and Marketing Alignment includes a step-by-step implementation process, sales collateral planners to help marketers get started, an award-winning case study to demonstrate success, key learning outlining skills and disciplines marketers need to adopt, and a handy further reading list.

This guide is suitable for B2B marketers early in their career, sales teams, those switching to a marketing career, or those marketers in need of a refresher.

This guide will help you:

  • Set core objectives – define your objectives and know what success looks like.
  • Create a sales collateral plan – to help you plot what content is most appropriate for the various sales cycle stages.
  • Plan a strategy – set out an alignment strategy and goals.

 This guide includes:

  • A case study – an award-winning case study showcases successful sales enablement in action.
  • Pitfalls to avoid – common sales enablement mistakes to steer clear of.
  • Further reading – additional resources linked to sales and marketing alignment.

"Sales and marketing alignment is a pipe dream for a lot of organisations out there, but it needn’t be"

Section one – How to achieve sales and marketing alignment

Section two – Sales collateral planner

Section three – B2B Awards 2013: Best integration of sales and marketing

Section four – Key learnings

Elevation Awards 2025 - submission guide

Elevation Awards 2025 Submission Guide

Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.
Oktopost report graphic (2)

Top B2B social media trends to prepare for in 2025

Get the guide with helpful tips on how to set up for success.
b2b marketing trends

B2B Marketing Awards: Breakthrough Trends Report 2025

Highlighting the trends powering the future of B2B campaigns and creative – based on insights from entries to the B2B Marketing Awards

Download the Report

Access These Extra Downloads

Country Flag
BG Sales and Marketing - stack
Propolis logo white

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.