Benchmarking petro chemical specialist’s products and services

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This case study demonstrates how Breaking Blue developed a customer service improvement plan by benchmarking a company's performance against another. 

Breaking Blue work with specialist chemicals and high performance materials market leaders such as Ahlstrom, Avery Dennison, HB Fuller and Infineumto, helping them understand their markets and customers to drive growth. They ensure that the insights uncovered are communicated to those that need to know.

This case study demonstrates a particular campaign, highlighting the challenge and how Breaking Blue went out solving it. 

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Why leads aren’t everything and you need to align your content with self-serve buyer journeys

This report takes a detailed look at why content marketing needs to be so much more than just generating leads downloading a report (yes, we know). Of course, this still plays an important role, but

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