To stand out, you need exceptional ideas and compelling content in fascinating formats. All three can be enabled by one factor: data, connected and informing decisions at three levels of your business. On top is the customer’s content experience, the base is the data management level, and connecting them is the engagement level. If you focus on these three areas, each with data at the core, you will succeed in building a successful content strategy and with it that essential bond with your target audience. This article brought to you by B2B Marketing and Tomorrow People will take you through all three from the bottom up.